I took this photo in front of an ice cream shop in Yamadera. It looks like a normal sign advertising the shop’s products.
What makes it cute is the little picture of obviously someones child or grandchild. Her name being Karen, is supposed to be the stores mascot.
She’s saying “Oichi ne”, which is like a cute childlike way of pronouncing “oishi ne”. “Oishi” means delicious, and “ne” is like when we Canadians say “eh”. Very cute!